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FAQ
Frequently asked questions
Here are the top questions our clients ask before getting started.
Is this just LinkedIn ghostwriting?
Not quite. Ghostwriting gives you words, we give you a full system. We build your positioning, craft a content strategy around your expertise, and publish consistently on your behalf. But we don't stop at content. We help you turn that attention into pipeline. We do this through warm engagement, lead magnets, newsletters, and more. Every piece is designed to work together so your personal brand actually drives revenue, not just impressions.
What industries do you work with?
We work with Australian B2B service businesses. Primarily agency owners, consultants, SaaS founders, and professional services firms. Our sweet spot is founders selling high-ticket services ($5K+) to other businesses.
Do I need to have an established LinkedIn presence already?
Not at all. Whether you're starting from scratch or have an existing profile, we'll optimise your positioning and get you showing up consistently. That said, we do require you have a LinkedIn account with your real name and professional background. We can't build authority for anonymous or brand-new profiles.
How much time do I need to commit each week?
Very little. We handle everything from strategy and content creation to publishing and lead generation. All we need from you is a 60 minute call every two weeks to stay aligned on your messaging and goals. Outside of that, most clients spend 1-2 hours a week just replying to warm conversations and leads we've put in front of them.
Do you guarantee results?
We guarantee our effort and process, not specific outcomes - anyone who guarantees X meetings is lying. What we commit to: strategic positioning, consistent high-quality content, and a system designed to build authority and generate leads. Results depend on factors like your offer strength, market demand, and your ability to close deals. Most clients who follow our system see ROI within 90 days.
Can I see the content before it goes live?
Absolutely. In the first month, we run everything by you for approval until we've nailed your voice and positioning. After that, most clients trust us to post directly, but you always have final say. We use a content approval system where you can review, edit, or reject anything before it's published.